Why the Baby Café model works


Branding attracts clients

One element of the Baby Café model of care is the name, its visual representation and the associated concepts and standards that underpin this. The Baby Café is considered a brand; synonymous with breastfeeding, excellence, quality, style and an informal, relaxed atmosphere.


Established model

The detailed guidelines in the Baby Café Toolkit provide facilitators with a clear and consistent model of care to follow that has been proven to work successfully in a variety of settings.



The Baby Café concept is flexible and can be adapted to accommodate different community profiles.

Baby Café sites are facilitated by suitably qualified IBCLC lactation consultants, CLCs, CLSs, and other approved breastfeeding counselors. Many Baby Cafés have peer supporters on hand and some offer peer counselor training programs.

Locations vary from church halls, libraries, YMCAs, WIC offices, and community centres to soup kitchens. Funding can come from a variety of sources such as hospital, government or community funds and grants.

Underlying all these different outer wraps is the Baby Café brand, ensuring every mother receives high quality care.


Standards of care

Users know what to expect when they visit a Baby Café site and they can be confident of a high standard of care.  The non-profit organization monitors standards and has established procedures to follow up complaints.



Baby Cafe USA offers ongoing Individual support  to all facilitators from our national team via email, facebook forum, or phone. Our website provides each Baby Café with an individual page on the Baby Café website for local publicity and our regular update newsletters and emails keep facilitators abreast of  latest information, ideas and innovative projects.

Facilitators of licensed Baby Cafés also have exclusive access to our comprehensive bank of resources such as templates, audit tools, translated materials, invitations and publicity materials via our password protected web page.


Audit tools

Baby cafe USA makes it easy for you to audit and monitor your work by providing facilitators with data collection tools and support. As a funding body you can be confident you are investing in a form of health care delivery that is proving effective whatever the community profile.

Examples of Statistical Data



With a proven model to follow and resources and support in place, setting up and running a Baby Café site can be straightforward and time-efficient for staff involved. What better way to improve local breastfeeding rates than to have a center of excellence that moms love to attend?


Further information about the Baby Café model can be found on our Set up a Baby Café page


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